The problem
Product development in the tourism sector often relies on last year’s surveys and today’s assumptions. What visitors are actually looking for - and cannot find - remains hidden. Negative trends in reviews only become apparent once the damage has already been done.
Our approach
- The Content-Gap Detector identifies, on a weekly basis, which visitor queries your website has not yet answered.
- Sentiment analysis of tens of thousands of up-to-date reviews reveals trends before they damage a company’s reputation.
- The Trending Monitor identifies emerging interests and seasonal patterns.
- AI specialists summarise the patterns in a daily briefing, ready for your team meeting.
- The Flywheel Learning Loop closes the loop: data becomes insight, insight becomes action, and action becomes measurable results.
The evidence
Figures: reference date July 2026, verified periodically.
- Tens of thousands of reviews have been analysed; on the website, we only display recent reviews, never more than two years old.
- An automated trend report in your inbox every Monday.
- Any content gaps identified are forwarded to the Content Studio with a single click.
- Live on CalpeTrip.com.
KPIs: what you measure
Content gaps resolved per month
Sentiment trend in reviews
New POIs discovered through data
Unanswered chatbot queries (%)
Related modules
Would you like to see how this works for your organisation?
Schedule a strategic meeting