The problem
Guests expect an immediate response in their own language, at any time of day. Call centres and FAQ pages cannot scale to meet seasonal demand. Every time a guest is put on hold and every generic response costs bookings.
Our approach
- A chatbot with over 144,000 verified knowledge snippets about your destination.
- Context-aware: location, weather, season and the previous conversation are all taken into account in every response.
- Keep track of the main thread of the conversation, so that the guest doesn’t have to repeat themselves.
- Guidance from initial advice to booking in a single conversation, without being referred elsewhere.
- Human escalation: seamless handover to a local point of contact where appropriate.
The evidence
Figures: reference date July 2026, verified periodically.
- Live on CalpeTrip.com as HoliBot, Calpe’s digital host.
- From advice to booking in a single platform; the full payment process within the chat will be rolled out in 2026-2027.
- Trained to deal with the questions guests actually ask, in several languages.
- Answers backed up by validated location data, not by the open internet.
KPIs: what you measure
Response time (average)
Chat-to-booking conversion rate (%)
Customer Satisfaction (CSAT)
Resolution without escalation (%)
Related modules
Would you like to see how this works for your organisation?
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